This week, Coach is launching their first Roblox activation with two video game takeovers: Fashion Klossette and Fashion Famous 2.

This event is part of Coach’s ongoing “Find Your Courage” campaign, encouraging gamers to express “every pixel of their personality” through these stylish digital takeovers.

The game takeovers will be available from July 19 to August 19, and will be accompanied by a special in-store experience at the Coach House on Fifth Ave. in New York City from July 19-21.

Both games will feature items from Coach’s Spring 2024 collection, available as both free and purchasable virtual items.

Find Your Courage | Roblox | ZEPETO | COACH | #CourageToBeReal