Why are Roblox Communities the best advisors to empower the platform strategy?
Roblox is has numerous layers of communities, each offering crucial insights for individuals and companies aiming to engage with the platform.
Given the amount number of these communities, today we will focus on just three:
1. The Audience: These are the players who join Roblox daily to interact, express themselves, connect, and play games.
2. The Builders: These are individuals or companies creating experiences for Roblox, from user-generated content (UGC) assets to video games.
3. Us: We are the individuals or companies who understand the platform and find ways to bring experiences and. brands onto Roblox.
Let's start with the most relevant community, the Roblox audience.
The Audience
The first community is built by the people who join the platform daily, which currently numbers 77 million daily users. As Jonatan Raz-Fridman, Founder and CEO of Supersocial, said, "Roblox is the homepage of this whole new generation" (Gen Z and Gen Alpha). They come to Roblox not just to play games, but to socialize, express their identity, and meet new people. In other words, they come to create a community.
This is the most crucial community for us to focus on. We want to connect with them to tell our stories and showcase our products. More importantly, Roblox is where this community spends more time than on any other social media platform.
Builders
Builders on Roblox come in all shapes and sizes. Some are young players who have spent enough time on Roblox to become creators themselves, monetizing their work on the platform. They have a significant advantage because they understand what appeals to other members of the audience since they are part of it themselves.
This community is also vital for larger builders. It's challenging to create an engaging community on Roblox without including these UGC creators in your games. They can help attract and invite the community into your game.
Another group of builders includes major production companies aiming to produce big video game hits on the platform. These companies are valuable as they understand how the platform works and likely have several hit games that give them insights into attracting audiences on Roblox. They know how to bring brands into the platform authentically and effectively, ensuring better success.
In summary, the Roblox ecosystem comprises diverse communities, each playing a crucial role in the platform's vibrancy and success. Understanding and engaging with these communities can unlock significant opportunities for creators and brands alike.
Us
And then there's us. We're probably the smallest community around Roblox, but we've been steadily proving the impact we can have on the platform.
By "us," I mean all the individuals and companies working to bring new brands and ideas to Roblox, now that we've seen its potential to connect with Gen Z and Gen Alpha. We might not be the original players of the game, but we've been involved for a while. We've witnessed the incredible success of highly engaging games on the platform—the numbers are astounding and speak for themselves.
We're starting to grasp what brands need to succeed on Roblox and how to showcase the tremendous opportunities available. However, we still lack some resources. As more people join our community and begin exploring the platform, we need to share more information to help everyone understand and leverage it effectively.
What do we do from here?
The best way forward is to continue building our community. As more people discover Roblox and want to stay informed about what's happening and how they can get involved, our community will keep growing.
This is the purpose of this very newsletter. We aim to create a space for community members to connect and understand the best strategies, resources, and builders to develop amazing Roblox experiences. By leveraging the platform's great and sustainable momentum, we can ensure our community thrives and remains relevant for the long term.
