Boldly building the useful network of the future Roblox Marketing Community
This week, I connected with several members of the Roblox marketing community. I spoke with various Roblox production houses and a data-oriented company that is collecting and organizing the platform’s data for marketing teams to strategize their activations. I also connected with sports business professionals who are trying to understand more about Roblox and how to bring the brands they work with into the space, all while seeing one of the best consultants in the space explaining everything Roblox.
I've also been following several Roblox strategy experts on LinkedIn, gaining insight into the vast amount of knowledge and expertise being shared on social media.
I’d like to name the people I met with this week, share what they’re working on, and use this opportunity to start building a network of professionals. To understand more about this platform, we need access to the top voices who are educating and sharing their knowledge about Roblox on social media and other spaces, and this why this network will be available on our website for everyone to reach out to.
ROBLOX PRODUCTION HOUSES
Atlas Creative
This week, I met with two members from different production houses.
The first was Alex Graham-Watson, who joined our Bold Community last week.
I first met Alex last year at Stephen Dypiangco’s NYC event, where many Roblox professionals gathered in a bar to discuss the platform and its opportunities.
Alex works at Atlas Creative, a production house with extensive experience building Fortnite games. They’ve been exploring the Roblox space for a while, figuring out how to bring brands into it.
Atlas Creative, known for working with brands like Target, Puma, and Paramount, recently announced that one of their Fortnite games reached over 16,000 concurrent players, making it into Fortnite’s top 10. This is a significant milestone, especially considering the common complaints from Fortnite developers about how hard it is to get noticed on the platform due to limited discovery tools.
Atlas Creative was also recently ranked number one in Olivia Lee’s Top 10 Roblox Agencies, which she shared on LinkedIn last week. This recognition highlights their growing influence and success in the Roblox space.
Radient Games
The second person I met with was Jorge Morales from Radiant Games. Jorge was one of the first to reach out to Roblox Strategy through our website and newsletter.
Radiant Games is a Mexico-based video game production house with several successful Roblox games, some of which have over 90 million visits.
This week, we finally decided to meet and have been sharing insights about the platform to identify the best opportunities for brand activations on Roblox.
ROBLOX DATA AND INFORMATION
GEEIQ
Last week, I met a with Keegan Creighton and Joseph Garni to have a demo about their companies platform. GEEIQ has developed an amazing platform that allow users to search & discover audiences, brands and creators on Roblox, Measure & analyze the success of activation, and optimize and monetize the experiences created for Roblox. I highly recommend to all of you to ask for the demo. the information they have in their platform and the way people can find it is invaluable for ayn person or company trying to activate on the Roblox platform.
ROBLOX EDUCATION
Stephen Dypiangco, whom I first met last year at a gathering he hosted for company and individuals interested on Roblox in a Manhattan bar, was someone I reconnected with this week during an excellent talk he gave for Daniel Ross and his Sports Biz Syndicate.
In his talk, Stephen provided a broad overview of Roblox and shared insights on the different types of activations on the platform. He also discussed how various sports brands have successfully utilized these activation strategies on Roblox.
During the same virtual event, I was delighted to encounter Jo Redfern, a content and platform strategist I recently started following on LinkedIn. Her thought-provoking takes on potential Roblox and other metaverse opportunities have been incredibly insightful.
I also had the chance to listen to James Purell, another Roblox strategist I've recently begun following. He shared his knowledge on different brand activations on the platform, complementing Stephen’s presentation.
There is a significant community being built around Roblox, driven not only by curiosity but by a desire to understand the platform and learn how to activate on it to bring others in and expand its possibilities even further.
At Roblox Strategy, we are committed to connecting and expanding this community. That's why we will be adding a section to our private Bold Community tab—a database of all the community members who can contribute to what this platform has to offer. This resource will help you broaden your perspective on the platform or even bring you directly into the Roblox world with their expertise.
Make sure to subscribe to the newsletter here to get access to Bold Community and all of the resources we are offering there for individuals and brands interested in learning more about the platform.
